The latest addition to the team, back in 2017, Yoni Marchal-Laporte is also one of its most active writers. A traffic manager by training, he handles audience acquisition and search optimization, but it is above all as a writer that he has made his mark: he authors a good share of the blog's in-depth features and comparisons. His dual profile, technical and editorial, makes him a writer apart, able to grasp both what a search engine is looking for and what a reader hesitating between two products expects.
His real strength is synthesis: taking a tangled subject (a new battery chemistry, a European regulation, a feud between brands) and drawing from it a clear, well-ordered, immediately useful answer. He is not an engineer, and makes no secret of it: he is a researcher at heart, cross-checks the data, hunts down false marketing promises and always puts himself in the buyer's shoes. It is his articles, such as "What are the advertised mAh really worth?" or "Anker vs Ugreen", that most concretely help visitors decide.
A young dad and keen cyclist, he devours the roads of Lozère at the weekend, a solar charger tucked into his jersey pocket. His colleagues tease him about his mania for archiving his comparison tables with obsessive rigor, but no one complains the day they need to dig up a three-year-old benchmark in thirty seconds.
One last detail, which he insists on pointing out himself and without the slightest embarrassment: he is the one who writes the profiles for the whole team, his own included. You have therefore just read a portrait written by its own subject, which no doubt explains the "as talented as he is modest" that still, mysteriously, lingers in his original bio.